Some logos just feel naturally perfect to the human eye. The secret behind many of these iconic designs (like the Twitter bird or the Apple logo) is mathematics, specifically the Golden Ratio.

What is the Golden Ratio?

The Golden Ratio (1:1.618) is a mathematical proportion found throughout nature, from the spiral of a nautilus shell to the proportions of the human face. When used in design, it creates a subconscious sense of harmony and balance.

Applying it to Logos

You don't need to be a math genius. Simply create a series of circles whose diameters follow the Fibonacci sequence (1, 2, 3, 5, 8, 13). Use only these circles to carve out the curves and shapes of your logo.

Conclusion

You don't always have to use the Golden Ratio, but understanding it gives you a powerful tool to refine a good logo into a mathematically perfect one.